You don’t need a branding campaign of any sort to get people out on a snowy Saturday afternoon. What you need is a good idea, being open to having fun, and the willingness to promote a little.
For the second year, Paul Spirito organized a successful Art Sled Derby that was completely free to attend, with expenses only being what participants chose to spend on sleds and materials. No waivers, no fuss.
Dear Hartford. I love you <3 The end. Please let me use the picture of me above for my profile, as I love sledding and want to help others get out and enjoy the obvious sexiness of winter in Connecticut.I arrived at this event after dark last year and barely made it this year. Next year I want to be on time and enjoy all the art sleds. Bless you for devotion to the fantasy of the ride down to frozen lake of peace <3 Johnny F.
Jonathan Frechette
Dear Hartford. I love you <3 The end. Please let me use the picture of me above for my profile, as I love sledding and want to help others get out and enjoy the obvious sexiness of winter in Connecticut.I arrived at this event after dark last year and barely made it this year. Next year I want to be on time and enjoy all the art sleds. Bless you for devotion to the fantasy of the ride down to frozen lake of peace <3 Johnny F.
Kerri Provost
Please do!
But for god’s sake, put a coat on! It’s cold outside 🙂
Renee
Love, love all these great photos! Wish I could’ve seen it all in person this year, but now I almost feel as if I’d been there. 🙂