The Hartford Civic Center is changing its name, as is the case with many entertainment venues today. Rather than have it reflect the city or its purpose, the building will bear the name of an insurance company. As if the advertisements on the boards, floor, and zamboni were not enough…as if the penalties sponsored by such and such were not enough, now Hartford has another way that advertisement is being shoved down our throats.
So, sorry, that won’t happen here. “The Meadows” remains “The Meadows,” and the Hartford Civic Center will be referred to as such. Branding only works if people go along with it.